Lithuanian bakery SME boosts its visibility through e‑commerce
收藏Organisation for Economic Co-operation and Development2026-04-11 收录
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https://www.oecd.org/en/publications/digital-for-smes-case-studies_d65e57f4-en/lithuanian-bakery-sme-boosts-its-visibility-through-e-commerce_7dad9f11-en.html
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CRUSTUM is a Lithuanian bakery SME that started leveraging the services of a local e-commerce platform to expand its sales channels. This strategic move not only allowed them to uphold their commitment to affordable pricing but also enhanced their resilience amidst challenging economic conditions.
CRUSTUM是立陶宛的一家烘焙类中小企业（Small and Medium-sized Enterprise，简称SME），为拓展销售渠道，开始依托本地电商平台的服务。这一战略举措不仅使其得以恪守亲民定价的承诺，更在严峻的经济形势下提升了自身的抗风险能力。
