商圈/街区智慧屏自助服务功能使用强度数据

本登记所述智慧屏是指商业机构在城市公共区域安装的交互式数字屏幕，用于展示信息、广告和娱乐内容，同时支持与消费者的互动。首先，功能使用强度数据是一个创新的量化工具，可反映商圈/街区消费者与智慧屏自助服务功能的交互程度，通过对本数据的长期跟踪，公司既可以评估自助服务功能的设置效果，又可以进一步对功能的未来使用趋势进行预测，为智慧屏的自助服务功能的后续改进提供辅助依据。其次，对其他类似用途的智慧屏的开发和生产厂商来说，本数据可以帮助他们客观准确地了解智慧屏的自助服务功能的受欢迎程度、用户依赖程度和普及度，为他们在智慧屏产品中设置或改进自助服务功能提供决策依据，推动行业发展。1.数据采集和预处理：（1）从公司投放的商圈/街区智慧屏的日志记录中采集自助服务功能的使用情况数据，包括采集日期、是否为工作日、采集时间、功能名称、当日使用频次、当日使用总时长、当日所有功能的使用频次；（2）对采集的数据进行清洗，去除重复、错误或无关的信息，以便后续的加工和建模。
2.建立自助服务功能的使用强度计算模型：（1）计算功能当日使用率：功能当日使用率=当日使用频次÷当日所有功能的使用频次×100%；（2）计算当日平均使用时长：当日平均使用时长=当日使用总时长÷当日使用频次：（3）引入时间加权因子，以反映工作日和非工作日的差异：如果当天是工作日，则因子为1.2，反之则因子为0.8；（4）计算功能当日加权使用率和当日加权平均使用时长：功能当日加权使用率=功能当日使用率×时间加权因子，当日加权平均使用时长=当日平均使用时长×时间加权因子；（5）基于主成分分析法（PCA）建立功能使用强度计算模型：功能使用强度=功能当日加权使用率×x+当日加权平均使用时长×y，且x+y=1；每个指标在主成分中的权重，结合其重要性并结合行业经验确定。

The smart screens mentioned in this registration refer to interactive digital screens installed by commercial institutions in urban public areas, which are used to display information, advertisements and entertainment content while supporting interaction with consumers. First, the function usage intensity data is an innovative quantitative tool that reflects the degree of interaction between consumers in business districts/blocks and the self-service functions of smart screens. Through long-term tracking of this data, the company can not only evaluate the setting effect of self-service functions, but also further predict the future usage trends of the functions, providing auxiliary basis for the subsequent improvement of the self-service functions of smart screens. Second, for developers and manufacturers of smart screens for other similar purposes, this data can help them objectively and accurately understand the popularity, user dependence and penetration rate of the self-service functions of smart screens, providing decision-making basis for them to set or improve self-service functions in smart screen products and promoting industry development. 1. Data Collection and Preprocessing: (1) Collect data on the usage of self-service functions from the log records of smart screens deployed in business districts/blocks by the company, including collection date, whether it is a working day, collection time, function name, daily usage frequency, total daily usage duration, and total daily usage frequency of all functions; (2) Clean the collected data to remove duplicate, erroneous or irrelevant information for subsequent processing and modeling. 2. Establish a Usage Intensity Calculation Model for Self-service Functions: (1) Calculate the daily usage rate of the function: Daily usage rate of the function = (Daily usage frequency ÷ Total daily usage frequency of all functions) × 100%; (2) Calculate the daily average usage duration: Daily average usage duration = Total daily usage duration ÷ Daily usage frequency; (3) Introduce a time weighting factor to reflect the difference between working days and non-working days: the factor is 1.2 if the day is a working day, and 0.8 otherwise; (4) Calculate the daily weighted usage rate and daily weighted average usage duration of the function: Daily weighted usage rate of the function = Daily usage rate of the function × Time weighting factor; Daily weighted average usage duration = Daily average usage duration × Time weighting factor; (5) Establish a function usage intensity calculation model based on Principal Component Analysis (PCA): Function usage intensity = (Daily weighted usage rate of the function) × x + (Daily weighted average usage duration) × y, where x + y = 1; The weight of each indicator in the principal component is determined by combining its importance and industry experience.

搜集汇总

数据集介绍

特点

该数据集记录了商圈/街区智慧屏自助服务功能的使用强度数据，包含15个字段，每日更新，用于评估功能效果和预测使用趋势。数据通过算法规则计算功能使用强度，为智慧屏产品改进提供决策依据。