Creative activities, smart specialization, and opportunities for small urban areas: the Estarreja’s carnival case

Abstract In the context of consolidation of a society of knowledge, learning, and creativity, urban territories have had to readjust their strategies around creative activities, constituting new logic of territorial development and public policy. Building on the contextualization of smart specialization within the framework of European public policies and the importance of creative activities and resources, this study intends to identify new opportunities for small urban areas in order to redefine their local development strategies. The study aims to promote a debate on the valorization of cultural and creative dynamics that promote integrated and transversal development of the different actors and their territory. The municipality of Estarreja, Portugal, was used as a reference in the context of a small urban space with a past trajectory of industrial specialization, but with some current creative dynamics. In fact, this study intends to discuss the feasibility of applying this strategic matrix within the scope of current public development policies.

摘要：在知识、学习与创意型社会的构建语境下，城市地域亟需围绕创意活动调整发展战略，由此形成了全新的地域发展与公共政策逻辑。本研究立足欧洲公共政策框架下的智能专业化（smart specialization）语境，并结合创意活动与资源的重要价值，旨在挖掘小型城市区域的发展新机遇，以重新界定其地方发展战略。本研究旨在推动关于文化与创意动能价值活化的讨论，以促进各类参与主体及其所在地域的融合与跨领域协同发展。本研究选取葡萄牙埃什特雷雅（Estarreja）市镇作为参照案例：该区域属于小型城市空间，既往以工业专业化为发展路径，但当前已具备一定的创意发展动能。事实上，本研究旨在探讨在现行公共发展政策框架内应用该战略矩阵的可行性。