Survey data of Gen Z customer behaviour using food delivery applications in Vietnam

This study presents the results of data collection from surveys in Vietnam market on Gen Z customer behaviour using food delivery application. Data were collected through questionnaire completed by Gen Z customers using food delivery application services. In total, we received 361 valid responses from two biggest cities in Vietnam, namely, Hanoi and Hochiminh city. All data was analysed by SPSS 22 and Amos 23 softwares, the results of descriptive analysis, Cronbach’s Apha test, and confirmatory factor analysis (CFA) demonstrate that the data ensures reliability, convergent, and discriminant validity, which can serve as a good reference for future studies.

本研究展示了越南市场针对使用食品配送应用的Z世代（Gen Z）消费者行为所开展调研的数据收集结果。数据通过问卷调研的方式采集，受访对象为使用食品配送应用服务的Z世代消费者。本次调研从越南两大核心城市——河内与胡志明市——共回收361份有效问卷。所有数据均采用SPSS 22与Amos 23两款软件进行分析。经描述性分析、克朗巴哈α信度检验（Cronbach’s Alpha Test）以及验证性因子分析（Confirmatory Factor Analysis，CFA）验证，本数据集具备良好的信度、收敛效度与区分效度，可为后续相关研究提供可靠参考。