Design Thinking and Agile Software Development in Practice

Technology companies are under enormous pressure to become innovative. In this situation, the time that takes to reach the market for an innovative idea about a product or service is crucial. Large corporations in the IT industry like SAP, Google, IBM, Microsoft, Apple and startups acknowledge that Design Thinking—along with other approaches—is one promising avenue to become more innovative and helps to accelerate the process. This article presents a brief overview of Design Thinking as well as what, in practice, technology companies are actually implementing under the rubric of “Design Thinking” and the challenges reported on a survey conducted among professionals in this field.

科技企业正承受着巨大的创新压力。在此背景下，产品或服务类创新构想推向市场所需的时长至关重要。包括SAP、谷歌、IBM、微软、苹果在内的IT行业大型企业与初创企业均认可，设计思维（Design Thinking）与其他相关方法一同，是提升创新能力、加速创新进程的极具前景的路径之一。本文首先对设计思维（Design Thinking）进行简要概述，随后介绍科技企业实际以"设计思维"为框架推行的实践内容，以及基于该领域专业人士调研所披露的各类挑战。