Bond's Loyalty Data Append

**Overview**
Bond's Loyalty Data Append enriches your existing customer data with Bond's proprietary consumer data set on the perceptions, engagement, and performance of loyalty reward programs. This Ready-to-Query data is an invaluable resource that allows retailers and financial institutions to understand which features and benefits of their customer engagement strategies or loyalty programs matter most to customers.

To access insights on customer engagement and satisfaction in your industry, and much more, supplement your dataset with industry-leading insights and benchmarks from Bond's Loyalty Data Append.

**Use Cases**
Make smarter business decisions to better meet and predict the needs of customers.

1. Get access to standardized loyalty benchmarks on anything from reward earn rates, reward redemption rates, and active member rates, to average monthly customer discretionary spend by country, region, and by industry.

2. Perform health checks on your organization's customer engagement strategy or loyalty program with benchmarks within your industry.

3. Measure customer affinity with average program NPS score and brand satisfaction benchmarks.

4. Optimize your channel interactions with mobile app usage benchmarks.

5. Stay on top of important trends like the year-over-year changes in customer discretionary spending, the average number of loyalty memberships per customer, as well as the year-over-year changes in program enrollment, and more.

**Product Details**
The Loyalty Data Append table is available in two tiers (Pro, Gold) which are differentiated by the level of detail. Your table can be customized for the countries and industries you operate in:
1. Countries: Canada, United States
2. Industries: automotive, department and apparel, dining and QSR, financial services, gas and convenience, grocery and pharmacy, health and beauty, high-frequency retail, low-frequency retail, mid-frequency retail, specialty retail, services, media, travel, and warehouse

The Pro tier enables you to perform health checks on your loyalty program and measure customer affinity through the following fields:
- Country
- Region
- Area (Urban/Rural)
- ZIP4 / FSA
- Industry Sector
- Earner rates
- Redeemer rates
- Active rates
- Average monthly discretionary spend
- Customer Affinity (i.e., Satisfaction with Brand, Average Program NPS Score)
- Channel Interaction (i.e., Mobile App Usage)

The Gold tier includes all the benefits of the Pro tier and enables you to stay on top of year-over-year trends, enrollment trends and competitor engagement. These additional insights can be unlocked with the following fields from the Gold tier:
- Trends (i.e., Proportion of Redeemers YoY, Average Discretionary Spend Change YoY)
- Enrollment Velocity (i.e., Rate of Enrollment YoY)
- Program Promiscuity (i.e., Average Number of Loyalty Memberships per Customer)

## 概述
邦德忠诚度数据追加服务（Bond's Loyalty Data Append）可将邦德专有的消费者感知、忠诚度奖励计划参与度与表现相关数据集，补充至您现有的客户数据中。这款可直接查询的数据集是极具价值的资源，能帮助零售商与金融机构明晰其客户参与策略或忠诚度奖励计划的哪些功能与权益对客户而言最为重要。

若要获取所在行业的客户参与度与满意度相关洞察及更多内容，您可通过邦德忠诚度数据追加服务，将行业领先的洞察与基准数据补充至您的数据集内。

## 应用场景
制定更明智的商业决策，以更好地满足并预判客户需求。
1. 获取标准化的忠诚度基准数据，涵盖奖励积分赚取率、兑换率、活跃会员率，以及按国家、地区与行业划分的客户月度平均可支配支出等维度。
2. 依托所在行业的基准数据，对本机构的客户参与策略或忠诚度奖励计划开展健康度检查。
3. 通过平均计划净推荐值（NPS）评分与品牌满意度基准，衡量客户对品牌的亲和力。
4. 结合移动应用使用基准，优化多渠道客户互动。
5. 实时掌握关键趋势，例如客户可支配支出的年度同比变化、每位客户平均持有的忠诚度会员数量，以及计划注册量的年度同比变化等更多内容。

## 产品详情
忠诚度数据追加服务数据表分为两个档位（专业版Pro、黄金版Gold），二者以数据详细程度进行区分。您可根据自身业务覆盖的国家与行业定制数据表：
1. 覆盖国家：加拿大、美国
2. 覆盖行业：汽车零售、百货与服饰、餐饮与快餐服务、金融服务、燃气与便利店、杂货与药房、健康与美妆、高频零售、低频零售、中频零售、专业零售、服务行业、媒体、旅游以及仓储零售

专业版支持对您的忠诚度计划开展健康度检查，并通过以下字段衡量客户亲和力：
- 国家
- 地区
- 区域（城市/乡村）
- ZIP4 / FSA
- 行业板块
- 积分赚取率
- 积分兑换率
- 活跃会员率
- 月度平均可支配支出
- 客户亲和力（即品牌满意度、计划平均净推荐值NPS评分）
- 渠道互动（即移动应用使用情况）

黄金版包含专业版的全部功能，并支持您实时掌握年度同比趋势、注册趋势与竞品参与情况。可通过以下黄金版专属字段解锁此类额外洞察：
- 趋势（即兑换用户占比年度同比变化、可支配支出平均变化年度同比）
- 注册速率（即注册量年度同比变化率）
- 客户多会员持有度（Program Promiscuity）

搜集汇总

背景与挑战

背景概述

Bond's Loyalty Data Append数据集提供客户忠诚度计划的专有数据，包括参与度、满意度和行业基准等信息，分为Pro和Gold两个层级，覆盖美国和加拿大的多个行业。该数据集帮助企业和金融机构优化客户参与策略和忠诚度计划。