EU: businesses using social media 2019-2021, by country

The Digital Economy and Society Index (DESI) ranks Finland, Ireland, and Malta as the European Union member states with the highest share of enterprises using social media in 2021. Between 2019 and 2020, the number of Finnish businesses using social media increased by more than 50 percent year-over-year, reaching a share of 44.18 percent. Ireland, which in 2019 recorded 36.26 percent of its businesses engaging in social media activities, recorded a share of 43.65 percent the following year. In 2021, the comparably small number of Romanian and Bulgarian enterprises using social channels during the previous year remained stable.

数字经济与社会指数（DESI）将芬兰、爱尔兰和马耳他评为2021年欧洲联盟成员国中社交媒体使用企业比例最高的国家。在2019年至2020年期间，芬兰使用社交媒体的企业数量同比增长超过50%，占比达到44.18%。爱尔兰在2019年记录了36.26%的企业参与社交媒体活动，次年这一比例上升至43.65%。至2021年，罗马尼亚和保加利亚企业在前一年使用社交媒体渠道的数量相对较少，且保持稳定。