National Readership Surveys, 1972 3rd Quarter

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br>
The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br>
All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<br><B>Main Topics</B>:<BR> Variables<br>
Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br>
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*&lt;i&gt;earlier surveys only&lt;/i&gt;.

本摘要版权归英国数据服务中心（UK Data Service）及本次数据采集的版权所有者共同所有。
国家读者调查（National Readership Surveys）每季度开展一次，执行方为英国市场研究局（British Market Research Bureau）或研究服务有限公司（Research Services Ltd.）：1956年至1959年由研究服务有限公司执行；1960年至1967年由英国市场研究局执行；1968年至1973年由研究服务有限公司执行；1974年至1976年由英国市场研究局执行；1977年起由研究服务有限公司执行。
本系列调查的核心目标为全面采集英国民众的报纸与杂志阅读习惯相关详细信息。
本调查的赞助方几乎涵盖英国所有头部报纸出版商与广告代理商，且多项调查方案曾征询过众多头部制造商的意见。
所有调查在形式与内容上基本保持一致，如需获取更多细节可向档案库提交申请。
**核心研究主题**：
变量
区域与投票区；城镇规模；选区工党与保守党得票占比；投票区陪审员占选民比例*；受访者与家庭分类；家庭社会阶层；家庭构成；年龄；全日制教育结束年龄；最后就读的学校/院校类型*；获得的学历资质*；受访者口音*；受访者是否在职；受访者/户主职业；吸烟习惯*；饮酒习惯*；相机使用情况*；化妆品使用情况*；月刊综合杂志阅读情况；月刊女性杂志阅读情况；全国性周日报纸——详细阅读习惯（阅读地点、付费方、周阅读次数）*；全国性日报——详细阅读习惯（阅读地点、付费方、日阅读次数）*；影院观影情况；电视收视情况；卢森堡电台（Radio Luxembourg）收听情况*；全国性晨报阅读情况；地方晨报阅读情况；晚报阅读情况；全国性周日报纸阅读情况；家庭构成（详细版）；家庭/机构中的选民人数*；住房保有形式；住宅状况描述；受访者家庭身份；性别与婚姻状况；职业详情（如行业、社会阶层等）；收入阶层；是否拥有邮政储蓄或银行账户；是否持有股票、股份或单位信托基金份额；指定耐用消费品拥有情况；汽车拥有情况；受访者是否为家庭主要汽油购买者；指定出版物详细阅读习惯（付费方、阅读地点、阅读次数）*；受访者是否为DIY爱好者*；家庭宠物（猫、狗、鸟类）拥有情况*；离家度假情况；境外度假情况；地方周日报纸阅读情况。
*<i>仅早期调查包含该变量</i>.