Brand Trust in The Mongolian Cashmere Industry: Mixed Method Analysis

H1 Higher brand quality positively influenced brand trust
H2 Brands with a strong reputation positively affect brand trust
H3 Greater transparency positively correlates with higher level of brand trust
H4 Effective and timely issue resolution enhances brand trust
H5 Companies with strong commitment to environmental and social responsibility are perceived as more trustworthy
H6 Consumer who conduct pre-purchase research on a company’s environmental and social responsibility are more likely to trust the brand

H1 品牌质量越高，对品牌信任产生的正向影响越显著
H2 拥有良好品牌声誉的品牌会对品牌信任产生积极影响
H3 更高的品牌透明度与更高水平的品牌信任呈显著正相关
H4 高效且及时的问题解决能够提升品牌信任
H5 对环境与社会责任抱有坚定承诺的企业，会被消费者感知为更值得信赖
H6 会针对企业的环境与社会责任表现开展购前调研的消费者，更倾向于信任该品牌