ECIN Replication Package for "Suggested Donation or Social Information? Evidence from a Field Experiment"

The data and code in this package allow for reproducing the results from the paper ‘Suggested Donation or Social Information? Evidence from a Field Experiment.’<br><br>Which fundraising strategy is more effective, and how donation behavior changes with different monetary amounts are still open questions. This study compares the effectiveness of two fundraising strategies, suggested donation and social information, and examines how different monetary amounts impact donation behavior. We implemented a field experiment on voluntary donations among visitors to a national park. Both fundraising strategies affect donation behavior. However, the donation pattern differs significantly depending on the monetary amounts shown. Our findings provide important insights for designing fundraising campaigns and show us how suggested donation and social information affect economic behavior.

本套件包含的数据与代码可复现论文《建议捐赠还是社会信息？一项田野实验的证据》中的研究结果。<br><br>何种筹款策略更具成效，以及捐赠行为如何随不同金额发生变化，仍是尚未解决的学术议题。本研究对比了建议捐赠（suggested donation）与社会信息（social information）两种筹款策略的成效，并探究了不同金额对捐赠行为的影响机制。我们在某国家公园的游客群体中开展了自愿捐赠的田野实验（field experiment）。两种筹款策略均会对捐赠行为产生影响，但捐赠模式会因展示的金额不同而呈现显著差异。本研究结果可为筹款活动的设计提供重要参考，并揭示了建议捐赠与社会信息如何作用于经济行为。