eCommerce Benchmark KPIs: Care Products in New Zealand

In 2023, next to an add-to-cart rate of 14.2%, a cart abandonment rate of 70.1%, and a conversion rate of 4.2%, the eCommerce Benchmark KPIs for Care Products in New Zealand also consist of an AOV of US$69, a discount rate of 13%, and a return rate of 4.5%.

于2023年，新西兰护理产品电子商务基准关键绩效指标（KPIs）中，除14.2%的加入购物车率、70.1%的购物车放弃率和4.2%的转化率外，还包括平均订单价值（AOV）为69美元、13%的折扣率和4.5%的退货率。