2段奶粉在上海的用户消费分层数据

统计分析2段奶粉消费数据，通过对历史下单用户建立表格，对用户进行标签制定，定位用户消费级别，为同类型企业在全国各地设立产品周转仓及针对各地区消费者对规格的喜好有针对性的制定广告营销策略提供数据支持。1、数据采集:采集2段奶粉在各个省的消费数据并统计。2、用户消费比例=用户消费数量/总消费数量*100%，用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDEF分类法，对占比3%及以上的，给予“A类用户”分层；占比在2%-3%（不含3%）区间的，给予“B类用户”分层；占比在1%-2%（不含2%）区间的，给予“C类用户”分层；占比在0.5%-1%（不含1%）区间的，给予“D类用户”分层；占比在0.1%-0.5%（不含0.5%）区间的，给予“E类用户”分层；占比在0.1%（不含0.1%）以下的，给予“F类用户”分层。

This dataset conducts statistical analysis on stage 2 infant formula consumption data. By constructing tables for historical order-placing users, developing user tags, and identifying user consumption tiers, it provides data support for peer enterprises to establish product turnover warehouses across the country and formulate targeted advertising and marketing strategies based on regional consumer preferences for product specifications.
1. Data Collection: Collect and tally the consumption data of stage 2 infant formula in each province.
2. User consumption proportion = (user consumption quantity / total consumption quantity) * 100%. Rank users in descending order according to their proportion of total consumption.
3. Consumption classification adopts the ABCDEF classification method: users with a proportion of 3% or higher are classified as "A-class users"; those with a proportion in the range of 2% to 3% (excluding 3%) are classified as "B-class users"; those with a proportion in the range of 1% to 2% (excluding 2%) are classified as "C-class users"; those with a proportion in the range of 0.5% to 1% (excluding 1%) are classified as "D-class users"; those with a proportion in the range of 0.1% to 0.5% (excluding 0.5%) are classified as "E-class users"; those with a proportion below 0.1% (excluding 0.1%) are classified as "F-class users".

搜集汇总

数据集介绍

特点

该数据集包含上海地区2段奶粉的用户消费分层数据，共1404条记录，每月更新。通过用户消费比例和ABCDEF分类法对用户进行分层，旨在为同类型企业提供产品周转仓设立和广告营销策略的数据支持。