Anonymised dataset supporting the study on GenAI adoption in management education

This repository contains anonymised quantitative data and supporting materialsfrom a quasi-experimental pre-test/post-test study examining the adoption ofgenerative artificial intelligence (GenAI) in management education. The dataset includes survey responses collected from undergraduate studentsin marketing-related courses across two Central European higher-education contexts.All personal identifiers have been removed to ensure participant confidentiality.本存储库包含一项准实验前测-后测研究的匿名化量化数据与配套辅助材料，该研究旨在考察生成式人工智能（GenAI）在管理教育中的应用情况。 本数据集的问卷反馈采集自两个中欧高等教育场景下市场营销相关课程的本科生群体。为保障参与者的信息保密性，所有个人识别信息均已完成脱敏处理。