番茄味薯片用户消费能力分层数据

统计分析番茄味薯片消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业在地区设立产品周转仓及针对各地区消费者对口味、规格的喜好有针对性的制定广告营销策略提供数据支持。1、用户消费番茄味薯片数量占总消费薯片数量的比例=用户消费番茄味薯片数量/总消费薯片数量*100%；2、用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDEF分类法，对占比大于0.25%以上的，给予“A类消费”分层；占比大于0.20%到小于等于0.25%区间的，则给予“B类消费”分层；占比在大于0.15%到小于等于0.20%区间，则给予“C类消费”分层。占比在大于0.10%到小于等于0.15%区间，则给予“D类消费”分层；占比在大于0.05%到小于等于0.10%区间，则给予“E类消费”分层；占比在小于等于0.05%以下，则给予“F类消费”分层。

This dataset conducts statistical analysis of tomato-flavored potato chip consumption data. It constructs user profiles based on historical customer order records, formulates user classification tags, and identifies user consumption tiers, providing data support for enterprises to set up product turnover warehouses in various regions and develop targeted advertising and marketing strategies based on regional consumers' preferences for flavors and product specifications.
1. Calculation formula for the proportion of tomato-flavored potato chip consumption: Proportion = (Number of tomato-flavored potato chips consumed by the user / Total number of potato chips consumed by the user) × 100%
2. Rank all users in descending order according to their calculated consumption proportion.
3. Apply the ABCDEF classification method for consumption tiering:
- "Class A consumption": For users with a proportion greater than 0.25%
- "Class B consumption": For users with a proportion within the interval (0.20%, 0.25%]
- "Class C consumption": For users with a proportion within the interval (0.15%, 0.20%]
- "Class D consumption": For users with a proportion within the interval (0.10%, 0.15%]
- "Class E consumption": For users with a proportion within the interval (0.05%, 0.10%]
- "Class F consumption": For users with a proportion ≤ 0.05%

搜集汇总

数据集介绍

特点

该数据集包含973条番茄味薯片用户消费能力分层数据，用于统计分析用户消费行为，通过ABCDEF分类法对用户进行消费能力分层，支持企业制定精准营销策略。数据按需更新，适用于批发和零售业。