Mass Media Survey 2018

Statistics Norway has conducted several surveys on the use of mass media since 1967. As of 1991, Statistics Norway has conducted quarterly surveys annually with a cross-sectional sample of persons between 9 and 79 years. The purpose of the study is to provide a comprehensive presentation of Norwegians' use of various types of mass media and access to such media. The media usage survey aims to measure Norwegians' use of various mass media throughout an entire year, and data capture is therefore carried out quarterly throughout the year, with four equal sub-committees per quarter. The interviews are distributed on all weekdays in order to give a picture of seasonal variations in media usage. Since the purpose of the study is to provide a comprehensive representation of the use of mass media, it is asked about the use of several different media: use and scope of audio media (radio, music playback), film media (television, video, television recording etc.), the Internet, and print media (books, newspapers, magazines, magazines, etc.).

自1967年起，挪威统计局（Statistics Norway）已针对大众媒体使用情况开展多轮调查。截至1991年，该局已针对9至79岁人群采用横断面抽样样本，每年按季度开展调查。本研究的核心目标是全面呈现挪威民众对各类大众媒体的使用情况及媒体接触渠道。本次媒体使用调查旨在完整衡量挪威民众一整年的大众媒体使用行为，因此全年按季度开展数据采集，每季度设置四个规模均等的调查小组。访谈安排于所有工作日进行，以便准确呈现媒体使用的季节差异。鉴于本研究旨在全面覆盖大众媒体使用情况的完整呈现，调查涵盖了多种不同媒体类型：音频媒体（广播、音乐播放）的使用频次与覆盖范围、影视媒体（电视、录像、电视录制设备等）、互联网，以及印刷媒体（书籍、报纸、期刊等）。