eCommerce Benchmark KPIs: Pet Supplies in the U.S.

In 2023, next to an add-to-cart rate of 16.5%, a cart abandonment rate of 69.5%, and a conversion rate of 5%, the eCommerce Benchmark KPIs for Pet Supplies in the U.S. also consist of an AOV of US$91.5, a discount rate of 11%, and a return rate of 3.8%.

在2023年，美国宠物用品电商的基准关键绩效指标（KPIs）中，除了16.5%的加入购物车率、69.5%的购物车放弃率以及5%的转化率之外，还包括平均订单价值（AOV）为91.5美元、折扣率为11%以及退货率为3.8%。