Data for: Use of event-related potentials to assess visual–auditory multisensory information in the decision-making processes related to fast-consuming behavior

- The allerpdata folder contain the event-related potential data.
- The buying products anonymous excel shows up the buying data.
- The feedback data shows up the behavior data.
- The pre-experimental results anonymous data show up the offline questionnaire results before the actual experiment started.
- The pre-experimental stimuli folder contains six stimuli to test the match between visual animation and sound effects design.
- The 'standard and deviant stimuli' film contains the example MMN stimuli in the paper in terms of VSSB (visual standard sound beep), VASB (visual animation sound beep), VASE (visual animation sound effect), VSNS (visual standard no sound) and VANS (visual animation no sound). The sound effect was from the royalty-free sound effect website: https://freesound.org. The original sound effect URL is: https://freesound.org/people/suntemple/sounds/241809/. It is under zero license based on the licenses in the Freesound statement. The visual animation style was based on the professional UX animation guide from the Taras Skytskyi website article - The ultimate guide to proper use of animation in UX. We learned the animation called 'Diagonal appearance for the tabular view of cards.' The corresponding website URL is https://uxdesign.cc/the-ultimate-guide-to-proper-use-of-animation-in-ux-10bd98614fa9. We hope the information above is helpful for researchers to replicate the study.
- The Stage3_VASE.mp4 file was one of four videos in Stage 3, and VASE was the most promotional in our study result, so we chose to attach it as the representation for further replication. The other two VASB and VANS videos either with the same animation on sound beep or off. VSNS video does not contain any visual animation or sound effects.
- MUT_and_FMUT_anonymous folder shows the cluster data for the erp analysis

- allerpdata 文件夹包含事件相关电位（event-related potential, ERP）数据。
- 匿名化商品购买Excel文件包含购买行为数据。
- 反馈数据涵盖行为实验数据。
- 匿名化预实验结果数据涵盖正式实验启动前的线下问卷调研结果。
- 预实验刺激材料文件夹包含6组刺激材料，用于测试视觉动画与音效设计的匹配度。
- “标准与偏差刺激”影片包含本文所使用的失匹配负波（mismatch negativity, MMN）示例刺激，涵盖VSSB（视觉标准刺激+提示音）、VASB（视觉动画刺激+提示音）、VASE（视觉动画刺激+音效）、VSNS（视觉标准刺激+无音效）以及VANS（视觉动画刺激+无音效）五种类型。本研究使用的音效源自免版权音效网站https://freesound.org，原始音效链接为https://freesound.org/people/suntemple/sounds/241809/，其授权方式遵循Freesound平台声明的零许可协议。本研究的视觉动画风格参考自Taras Skytskyi发布的专业用户体验（User Experience, UX）动画指南文章《The ultimate guide to proper use of animation in UX》，具体采用了其中名为“卡片列表视图的斜向入场动画”的动画效果，对应文章链接为https://uxdesign.cc/the-ultimate-guide-to-proper-use-of-animation-in-ux-10bd98614fa9。本研究希望上述信息能够为其他研究者复现本实验提供帮助。
- Stage3_VASE.mp4为第三阶段的四段视频之一，鉴于VASE类型刺激在本研究结果中表现最优，本研究选取该视频作为示范材料以供后续复现使用。其余两段分别为VASB与VANS类型视频：前者采用带提示音的同款动画，后者采用无提示音的同款动画；VSNS类型视频未包含任何视觉动画与音效。
- MUT_and_FMUT_anonymous 文件夹包含用于ERP分析的聚类数据。