Unlocking the Pathways to Sustainable Competitive Advantage in the Indonesian Private Higher Education Sector: The Role of Value Co-Creation, Marketing, Innovation, and University Reputation Management Capabilities Dataset

The rapid changes in the labor market have put significant pressure on private universities in Indonesia to develop innovative learning methods while facing resource constraints. To remain competitive, these institutions must leverage their capabilities to achieve sustainable competitive advantages. This quantitative study examines the impact of value co-creation capability, marketing capability, and innovation capability on the sustainable competitive advantage of private universities in Indonesia. University reputation management capability is also examined as a mediating factor. Using data gathered from 435 top leaders of 195 private universities in Indonesia, the study employed structural equation modelling to analyze the data. The study findings reveal that marketing capability, innovation capability, and university reputation management capability have a significant and positive impact on sustainable competitive advantage. However, value co-creation capability did not have a direct impact on sustainable competitive advantage. Furthermore, the research highlights that marketing capability, innovation capability, and value co-creation capability significantly and positively influence university reputation management capability, with marketing capability being the strongest relationship found. This research has important implications for private universities in Indonesia seeking to improve their sustainable competitive advantage in the face of changing labor market demands and limited resources.

劳动力市场的快速变革给印尼私立大学带来了沉重压力，此类院校不仅需研发创新型学习方法，还需应对资源约束问题。为维持竞争力，这类院校必须依托自身能力构建可持续竞争优势。本定量研究以印尼私立大学为研究对象，探讨价值共创能力（value co-creation capability）、营销能力与创新能力对其可持续竞争优势的影响，并将大学声誉管理能力（university reputation management capability）作为中介变量展开分析。本研究采集了印尼195所私立大学的435名高层管理者的调研数据，采用结构方程模型（structural equation modelling）开展数据分析。研究结果显示，营销能力、创新能力与大学声誉管理能力对可持续竞争优势均具有显著正向影响；但价值共创能力对可持续竞争优势并无直接作用。此外，本研究还发现，营销能力、创新能力与价值共创能力均可显著正向作用于大学声誉管理能力，其中营销能力与该能力的关联强度最高。本研究对于面临劳动力市场需求变革与资源约束、亟需提升可持续竞争优势的印尼私立大学，具有重要的实践启示价值。