酒产品促销效能指数数据集

本数据集源于浔清欢品牌管理（广州）有限公司的酒类产品原始销售交易记录，数据核心涵盖了产品基础信息、交易明细以及通过衍生计算得到的三个关键促销评估指标。通过引入“折扣深度”、“促销标识”与“促销效能指数”等新维度，该数据集已从基础事实表转化为一个面向分析的促销效能评估主题表。它主要服务于对历史促销活动的量化诊断、效能对比与策略优化，能够支持业务人员快速识别高价值促销活动与低效定价策略。

This dataset is derived from the original sales transaction records of alcoholic products of Xunqinghuan Brand Management (Guangzhou) Co., Ltd. The core of the dataset covers basic product information, transaction details, and three key promotional evaluation indicators derived via calculation. By introducing new dimensions such as "discount depth", "promotion flag" and "promotion effectiveness index", this dataset has been transformed from a basic fact table into an analysis-oriented thematic table for promotional effectiveness evaluation. It mainly supports quantitative diagnosis, effectiveness comparison and strategy optimization of historical promotional activities, and can help business personnel rapidly identify high-value promotional activities and inefficient pricing strategies.

搜集汇总

背景与挑战

背景概述

该数据集基于酒类产品销售交易记录构建，通过衍生计算生成折扣深度、促销标识和促销效能指数等关键指标，从基础事实表转化为促销效能评估主题表。它主要用于历史促销活动的量化诊断、效能对比和策略优化，帮助业务人员识别高价值促销活动和低效定价策略，支持零售业的业务决策。