MERGER AND ACQUISITION IN E-COMMERCE SECTOR

The main objective of this research paper is to analyse the market growth of ecommerce which attracts the merger and acquisition in India. Through this paper we willtry to find out reasons of merger and acquisition from the experience of Indian ecommerce sector. Internet growth has led to a host of new developments, such asdecreased margins for companies as consumers turn more and more to the internet tobuy goods and demand the best prices .The industry is growing rapidly and there is still ahuge potential for growth

本研究论文的核心目标为分析印度境内吸引并购（Mergers and Acquisitions，M&A）活动的电子商务（E-commerce）市场增长态势。本文将依托印度电子商务行业的实践经验，探究此类并购活动的动因。互联网的蓬勃发展催生了诸多新变革：随着消费者愈发依赖互联网购物并追求最优价格，企业的利润率持续收窄。当前该行业正处于快速增长阶段，仍拥有极为可观的增长潜力。