Data_Sheet_1_Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit.docx

This study explored the factors that affect the intention of users to continue using mobile learning (m-learning) applications (apps). The influence of habit on user behavior toward information systems has been extensively discussed in the literature, but its role in the continuance of users when it comes to their usage of apps, especially m-learning apps, has rarely been reported. To obtain a comprehensive understanding of behaviors regarding the use of m-learning apps, this study constructed a theoretical research framework based on expectation confirmation theory and flow theory by considering habit as a moderating variable. Online questionnaires were administered to users of m-learning apps in Taiwan and data were analyzed through a structural equation modeling approach. The results indicated that the intention of users to continue using m-learning apps was influenced by satisfaction, perceived usefulness, and flow experience. Expectation confirmation affected user satisfaction and perceived usefulness. Differences existed in the intention to continue usage between users with strong and weak habits. In addition, perceived usefulness, expectation confirmation, and flow experience had direct and positive effects on satisfaction. The implications of these findings were discussed.

本研究探讨了影响用户持续使用移动学习（mobile learning，简称m-learning）应用程序（apps）的意向因素。现有文献已广泛探讨了习惯对信息系统用户行为的影响，但针对用户持续使用应用程序，尤其是m-learning应用程序场景下习惯所发挥的作用，相关研究尚较为匮乏。为全面厘清m-learning应用程序的用户使用行为，本研究将习惯作为调节变量，构建了基于期望确认理论（expectation confirmation theory）与心流理论（flow theory）的理论研究框架。本研究针对中国台湾地区的m-learning应用程序用户开展线上问卷调查，并采用结构方程模型（structural equation modeling）方法对采集到的数据进行分析。研究结果显示，用户持续使用m-learning应用程序的意向受满意度、感知有用性及心流体验的影响。期望确认度对用户满意度与感知有用性存在显著影响。具有强使用习惯与弱使用习惯的用户，其持续使用意向存在显著差异。此外，感知有用性、期望确认度及心流体验均对用户满意度产生直接正向影响。本研究最后探讨了上述研究发现的理论与实践启示。