Demand for in-app purchases in mobile apps - A difference-in-difference approach

Data (normalized) on number of daily users, conversion rate (nr of purchases/nr of users) and videos (nr of rewarded videos/nr of users) for five games on six European markets surrounding Apple adjustment of pricing tiers in August 2021. Replication file for some of the key results in Enache, Friberg, Wiklander, 2023, "Demand for in-app purchases in mobile apps - A difference-in-difference approach" in International Journal of Industrial Organization.

本数据集为标准化处理后的数据集，涵盖六个欧洲市场中五款游戏在2021年8月苹果公司调整定价层级事件前后的三类指标数据：每日用户数、转化率（购买次数/用户数）以及奖励视频指标（奖励视频数/用户数）。本数据集是Enache、Friberg、Wiklander于2023年发表在《国际产业组织期刊》（International Journal of Industrial Organization）的论文《移动应用内购买需求——双重差分法》中部分关键结果的复现文件。