In-app advertising spending worldwide 2018-2028

The global ad spending in the 'In-App Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total 183.6 billion U.S. dollars (+58.37 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 498.16 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'In-App Advertising' segment of the digital advertising market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

全球数字广告市场中的‘应用内广告’细分市场，其广告支出预计将在2023年至2028年期间持续增长，累计增长额将达到1836亿美元（增长率为58.37%）。经过连续十年的增长后，该指标预计将在2028年达到4981.6亿美元，从而创下新的历史最高点。值得注意的是，在过去几年中，数字广告市场‘应用内广告’细分市场的广告支出一直呈现持续增长的趋势。Statista市场洞察覆盖了众多其他市场。