Survey Data on Perceived Service Quality, Brand Equity, and Revisit Intention – Grand Mosta Hotel

This dataset includes anonymized responses from 439 hotel guests, collected through structured surveys. It was used to explore relationships between perceived service quality, brand equity, and revisit intention in a luxury hospitality setting.本数据集包含439名酒店宾客的匿名化调研反馈，其数据通过结构化问卷采集所得。该数据集被用于探究奢华酒店服务场景中，感知服务质量（perceived service quality）、品牌资产（brand equity）与重访意愿（revisit intention）三者间的关联关系。