Dataset of Consumer Behavior Related to FoMO, Flash Sale, Gamification, and Live Shopping

The respondent data in this study illustrate the characteristics of individuals who are exposed to and actively engaged in the digital marketplace ecosystem, particularly in relation to the variables of Fear of Missing Out (FoMO), Flash Sale, Gamification, and Live Streaming. A total of 207 valid respondents were collected through an online questionnaire, predominantly consisting of students and active marketplace users, thereby representing a segment of digital consumers who are highly adaptive to technology-driven marketing innovations.本研究的受访者数据刻画了接触并积极参与数字市场生态系统的个体特征，尤其围绕错失恐惧（Fear of Missing Out, FoMO）、闪购（Flash Sale）、游戏化（Gamification）与直播（Live Streaming）等变量展开分析。本研究通过线上问卷共回收207份有效样本，受访者以学生与活跃的数字市场用户为主，该样本群体代表了一类高度适配技术驱动型营销创新的数字消费者细分群体。