The Sport Club Sponsorship Report 2025/2026: Survey of 855 sport clubs

Survey data from 855 sport clubs, collected during the 2025/2026 season, covering sponsorship policy, administration, acquisition, retention, online visibility and organisational maturity. The dataset contains responses to 31 questions across 7 themes: 1. Participant profile (number of members, annual budget, sport type)2. Sponsorship revenue and importance3. Administration and tools4. Sponsor acquisition5. Sponsor retention and loyalty6. Online visibility7. Organisation and maturity Methodology: self-selection via the Sponsorvista database and industry invitation. Sample surveyed in the Netherlands; the insights apply broadly to amateur sport club sponsorship across markets. Privacy: all individual club names and contact details have been removed; open-text answers have been reviewed and anonymised where needed. For the full report with charts and conclusions, see the attached PDF or the HTML version:- English: https://sponsorvista.com/en/research/sport-sponsorship-study- Dutch: https://sponsorvista.com/nl/onderzoek/sponsoronderzoek Free to use for research, journalism or policy analysis under the Creative Commons BY 4.0 licence — provided Sponsorvista is credited as the source.本数据集涵盖2025/2026赛季期间收集的855家体育俱乐部调研数据，内容涉及赞助政策、行政运营、赞助商获取、留存、线上曝光度与组织成熟度。数据集包含7大主题下共计31个问题的调研回复： 1. 参与者概况（会员数量、年度预算、运动项目类型） 2. 赞助收入与重要性 3. 行政运营与工具 4. 赞助商获取 5. 赞助商留存与忠诚度 6. 线上曝光度 7. 组织运营与成熟度 调研方法：通过Sponsorvista数据库自主报名与行业邀请的方式招募调研样本，本次调研对象均来自荷兰，所得结论可广泛推广至全球各市场的业余体育俱乐部赞助业务场景。 隐私说明：所有单个俱乐部的名称及联系方式均已脱敏移除；开放式回答已根据需要完成审核并进行匿名化处理。 如需查看包含图表与结论的完整报告，请参阅附件PDF或以下HTML版本： - 英文版本：https://sponsorvista.com/en/research/sport-sponsorship-study - 荷兰语版本：https://sponsorvista.com/nl/onderzoek/sponsoronderzoek 本数据集可在知识共享署名4.0（Creative Commons BY 4.0）许可协议下免费用于研究、新闻报道或政策分析，但需明确标注Sponsorvista为数据来源。