THE INFLUENCE OF MODERN MASS CULTURE ON AESTHETIC CONSCIOUSNESS: A SOCIO-PHILOSOPHICAL ANALYSIS

This article examines the influence of modern mass culture on aesthetic consciousness from a socio-philosophical perspective. It analyzes the role of digital media, social networks, advertising, and visual culture in shaping contemporary perceptions of beauty, taste, and value orientations, especially among young people. The study reveals both the constructive and destructive aspects of mass culture in the formation of aesthetic consciousness. Particular attention is paid to the problems of standardized taste, artificial aesthetic ideals, and consumerist attitudes. The article also substantiates the necessity of developing critical thinking, media literacy, and aesthetic immunity as important conditions for preserving and enriching aesthetic consciousness in the contemporary cultural environment.本文从社会哲学视角出发，探析现代大众文化对审美意识的影响。本研究剖析了数字媒体、社交网络、广告与视觉文化在塑造当代审美认知、审美品味与价值取向过程中所发挥的作用，尤其聚焦青年群体这一维度。研究揭示，大众文化在审美意识的建构进程中兼具建设性与破坏性双重属性。研究特别关注了标准化审美品味、人造审美理想与消费主义心态所引发的诸多问题。此外，本文论证了培育批判性思维、媒介素养与审美免疫力的必要性，将其视作当代文化语境下维系并丰盈审美意识的重要前提条件。