VARIATIONIST SOCIOLINGUISTICS IN THE DIGITAL AGE: CHALLENGES OF ANALYZING ONLINE COMMUNICATION

This article explores the challenges and opportunities of applying variationist sociolinguistics to the analysis of online communication in the digital age. It examines how traditional methods of sociolinguistic analysis are being adapted to study the unique linguistic features of digital platforms. The article discusses issues such as data collection, the fluidity of online identities, and the impact of rapidly evolving digital languages on linguistic variation. By analyzing these challenges, the study provides insights into the future directions of sociolinguistic research in the context of digital communication.本文探讨了数字时代将变异社会语言学（variationist sociolinguistics）应用于网络传播分析所面临的挑战与机遇。本文研究了传统社会语言学分析方法如何被适配，以探析数字平台独有的语言特征。本文讨论了数据采集、网络身份的流动性，以及快速演变的数字语言对语言变异的影响等诸多议题。通过剖析上述挑战，本研究为数字传播语境下社会语言学研究的未来发展方向提供了颇具价值的洞见。