A Study on Green Marketing Practices in India

Today the sector has emerged as the first degree, and we are shifting ahead with the common motive of shielding the surroundings and attaining sustainable improvement. The new marketing philosophy is getting stronger some of the hundreds, and this mindset of the clients has forced the enterprise fraternity to rethink and plan their techniques to do their businesses in a more revolutionary and environmentally pleasant way. This paper targeted some critiques of green marketing and advertising, idea, new green projects in India and unique advertising blend. This paper moreover highlighted the destiny prospects of Green marketing in India. Keywords: Green Marketing- Practices- Marketing Mix.

如今，绿色营销（Green Marketing）领域已成为首要发展方向，我们正秉持守护生态环境、实现可持续发展的共同目标稳步前行。全新的绿色营销理念在众多主流观念中愈发深入人心，消费者的这种思维倾向也迫使企业界重新审视并规划经营策略，以更具革新性且环境友好的方式开展业务。本文围绕绿色营销与广告的相关评述、核心理念、印度境内的新兴绿色项目以及独具特色的广告组合展开探讨。此外，本文还阐述了印度绿色营销的未来发展前景。关键词：绿色营销（Green Marketing）- 实践（Practices）- 营销组合（Marketing Mix）。