Effects of linguistic technique paper.xlsx

This study investigates how linguistic patterns influence audience engagement on short-form social media videos, focusing on the rhetorical devices of hyperboles and tricolons. Using opportunistic sampling from a controlled YouTube channel in the fitness niche with consistent editing and a stable seed audience, the research examined quantitative metrics including view-through rate, average percentage viewed, likes, subscribes, and shares. The findings show that hyperboles used within the first ten words, or hook, increased view-through rate by 2.27%, indicating that such exaggeration effectively captures attention in a manner similar to advertising. However, excessive hyperbole correlated with a decline in average percentage viewed, reflecting the credibility costs of overuse. Tricolons were also associated with higher engagement, particularly likes, with 58% of the increase linked to longer video length but a remaining portion attributable to the rhetorical effect of three-part phrasing. Collectively, the results demonstrate that linguistic style has a measurable impact on social media performance: hyperboles can drive initial attention but risk disengagement when overused, while tricolons foster interaction by enhancing rhythm and clarity. These insights contribute to understanding how rhetorical devices shape audience behavior on algorithm-driven platforms and carry practical implications for content creators seeking to improve engagement.

本研究探讨了语言模式如何影响短视频社交媒体平台的受众参与度，重点聚焦夸张（hyperbole）与三叠结构（tricolon）两类修辞手段。研究采用机会抽样法，选取健身垂类领域内编辑风格统一、种子受众稳定的受控YouTube频道作为样本，对完播率（view-through rate）、平均观看时长占比、点赞、订阅及分享等量化指标进行了考察。研究结果显示，在视频开头10个单词（即引流钩子hook）内使用夸张手法，可使完播率提升2.27%，表明此类夸张手段能够如广告一般有效捕获受众注意力。但过度使用夸张手法则与平均观看时长占比下降显著相关，反映出过度修辞所带来的可信度损耗。三叠结构同样与更高的受众参与度相关，尤其体现在点赞量提升上：其中58%的参与度增长可归因于视频时长更长，剩余部分则源于三句式表达的修辞效果。综合来看，研究结果证实语言风格对社交媒体平台表现具有可量化的影响：夸张手法可驱动初始注意力，但过度使用则存在导致受众流失的风险；而三叠结构通过强化节奏与清晰度，能够有效促进受众互动。上述研究结论有助于理解修辞手段如何在算法驱动的平台上塑造受众行为，同时也为希望提升受众参与度的内容创作者提供了切实可行的实践参考。