Factors Influencing the Destination Image of Kuching Waterfront: A Tourist Perspective

This study investigates the factors influencing the destination image from a tourist's perspective, focusing on the Kuching Waterfront, Malaysia. With tourism playing a significant role in the social and economic development of many countries, understanding the elements that shape destination image is critical. The research examines whether carrying capacity, perceived value, accessibility, accommodation quality, cultural factors, and destination attractiveness & resources contribute to shaping the destination image. Data was collected from 159 tourists using a quantitative approach, and the analysis was conducted through PLS-SEM. The findings support that carrying capacity, perceived value, cultural factors, and destination attractiveness & resources significantly influence the destination image. The study concludes with discussions on the implications and limitations of the findings.

本研究从游客视角出发，探究目的地形象的影响因素，研究聚焦于马来西亚古晋滨水区（Kuching Waterfront）。鉴于旅游业对诸多国家的社会与经济发展具有重要支撑作用，厘清塑造目的地形象的核心要素至关重要。本研究旨在验证旅游承载力（carrying capacity）、感知价值（perceived value）、可及性（accessibility）、住宿质量（accommodation quality）、文化因素以及目的地吸引力与资源（destination attractiveness & resources）是否会影响目的地形象的塑造。本研究采用定量研究方法，从159名游客处收集数据，并通过偏最小二乘结构方程模型（PLS-SEM）开展数据分析。研究结果表明，旅游承载力、感知价值、文化因素以及目的地吸引力与资源均会对目的地形象产生显著影响。本研究最后就研究结果的实践启示与研究局限展开了讨论。