eCommerce Benchmark KPIs: Bags & Accessories in Singapore

In 2023, next to an add-to-cart rate of 9%, a cart abandonment rate of 85.1%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs for Bags & Accessories in Singapore also consist of an AOV of US$231.9, a discount rate of 8.5%, and a return rate of 9.3%.

在2023年，新加坡电商领域手袋及配饰类目之关键绩效指标（KPIs）中，除却9%的加入购物车率、85.1%的购物车放弃率以及1.3%的转化率外，还包括平均订单价值（AOV）为231.9美元、折扣率为8.5%以及退货率为9.3%。