Optimal Product Design: Implications for Competition and Growth under Declining Search Frictions
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https://www.nber.org/papers/w28638
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As search frictions become smaller in the market for a consumer product, buyers are able to locate and access more sellers per unit of time. In response, sellers choose to design varieties of the product that are more specialized in order to exploit differences in the buyers' preferences. I find
随着消费品市场中的搜索摩擦（search frictions）不断降低，买家能够在单位时间内定位并接触到更多卖家。对此，卖家会选择设计更为专业化的产品品类，以利用买家偏好的差异。我发现
提供机构：
美国国家经济研究局
创建时间：
2021-04-01
