E-commerce market value in Vietnam 2014-2023

In 2022, the Vietnam's e-commerce market value based on B2C revenue amounted to approximately 16.4 billion U.S. dollars, accounting for approximately 7.5 percent of the total retail sales of goods and services in the country that year. It was forecasted that the revenue of this segment would exceed 20 billion U.S. dollars by 2023.Key figures of e-commerce in Vietnam According to a survey conducted in 2022, over 60 percent of internet users in Vietnam reported having purchased a product or service online. The number of online shoppers in the country has been growing steadily in recent years, reaching over 57.6 million people in 2022. Alongside an increasing number of e-commerce users, the e-commerce sector has been recording fast growth in consumer expenditure across all product categories, from consumer goods to digital media, and online travel. Digital payment in e-commerceParallel to the emergence of e-commerce, the digital payment sector in Vietnam has been expanding rapidly in the last couple of years. In 2022, the most popular usage of digital payments among people in the country was to pay for online purchases. Although cash is still the preferred method for e-commerce shopping, the popularity of this payment option has been decreasing in recent years. On the other hand, more and more consumers have turned to online payment methods, such as e-wallets and cards, which are expected to be the future go-to payment choice for e-commerce users in Vietnam.

于2022年，基于B2C收入的越南电子商务市场规模约为164亿美元，占当年该国商品和服务零售总额的约7.5%。据预测，该领域的收入将于2023年超过200亿美元。以下为越南电子商务的关键数据：根据2022年的一项调查，越南超过60%的互联网用户表示曾在线购买产品或服务。近年来，该国在线购物者的数量稳步增长，至2022年已超过5760万人。随着电子商务用户的不断增多，该行业在所有产品类别上的消费者支出均呈现快速增长，从消费品到数字媒体，再到在线旅游。电子商务中的数字支付：与电子商务的兴起并行，越南的数字支付领域在过去几年中迅速扩张。2022年，该国人民最流行的数字支付用途是用于在线购物。尽管现金仍是电子商务购物的首选支付方式，但近年来其受欢迎程度有所下降。另一方面，越来越多的消费者转向在线支付方式，如电子钱包和信用卡，预计这些将成为越南电子商务用户未来的首选支付手段。