Mapping the global behavioural insights community
收藏Organisation for Economic Co-operation and Development2026-04-11 收录
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Since the first behavioural insights (BI) unit in 2010, many BI teams have emerged around the world. While varying in missions, models, and methodologies, they share the common goal of enhancing our understanding ‘what makes people tick’ and how we might use this information for the betterment of policy and society. In 2017, the OECD published a...
自2010年首个行为洞察（Behavioural Insights，BI）单元设立以来，全球范围内已涌现出诸多BI团队。尽管这些团队在使命、运营模式与研究方法上各有差异，但它们拥有共同的核心目标：深化对「人们行为动因」的理解，并探索如何利用此类认知以优化政策、造福社会。2017年，经济合作与发展组织（Organisation for Economic Co-operation and Development，OECD）发布了...
