Agricultural Machinery & Equipment Wholesaling in Turkey - Market Research Report (2014-2029)

Agricultural machinery requires significant capital investment, which, for many small or independent farms, is only possible because of government subsidies. Agricultural support is falling across the EU and other European countries like the UK, leading to depressed budgets for many farmers. Despite this, sales of agricultural machinery have remained strong, with farmers keen to purchase the latest lines with autonomous and precision systems integrated into the machines. The enhanced productivity of these machines has made them must-haves, boosting sales despite the strong economic headwinds facing farmers. According to CEMA, the number of tractor registrations in 2022 was the second-highest since 2017. Wholesalers’ profitability has suffered from rising operating costs and intense competition internally and from direct-to-consumer sales from manufacturers. To raise profit, wholesalers have turned to offering comprehensive value-added services like financing options and technical support. Over the five years through 2024, agricultural machinery and equipment wholesaling revenue is forecast to dip at a compound annual rate of 1.3% to reach €119.5 billion, including a projected decline of 2.8% in 2024.

农业机械之投资需求巨大，对于众多小型或独立农场而言，若无政府补贴，此类投资往往难以实现。欧盟及其他欧洲国家，如英国，对农业的支持正逐渐减少，导致众多农民预算陷入低迷。然而，农业机械的销售却依旧强劲，农民们热衷于购置集成了自主和精准系统的最新机型。这些机械生产力的提升使其成为不可或缺之选，即便在农民面临的经济逆境中，也推动了销售的增长。根据CEMA的数据，2022年的拖拉机注册数量自2017年以来位居第二。批发商的盈利能力因运营成本上升以及内部激烈竞争以及来自制造商的直接面向消费者销售而受到损害。为了提升利润，批发商转向提供诸如融资选项和技术支持等全面增值服务。在2024年之前五年间，农业机械及设备批发收入预计将以1.3%的复合年增长率下降，预计2024年将下降2.8%，届时将达到1195亿欧元。