Activation & Insights

Acxiom’s Activation & insights application allows you to do more with your data by better understanding your customer, and using the power of Acxiom’s marketing universe to reach your customers, or prospects that look like your customers, online. The application uses the Acxiom Real ID process to generate Real ID identifiers using personally identifiable information (PII) securely within Snowflake, and most importantly, without ever needing to transfer your PII outside of your own Snowflake account.

Acxiom brings world-class identity resolution and marketing data to you. Using the Real IDs generated in the native application, you can:

- **Receive access to Acxiom’s Data Portrait Analysis.** The DPA is a powerful interactive data exploration tool designed to help you quickly understand, segment, and visualize audiences. It brings together all of Acxiom’s data assets into an easy-to-use and rapidly deployed system.
- **Activate your consumer audiences** to the advertising platform of your choice, taking advantage of Acxiom’s marketing universe to improve your match to platforms. 
- **Use Acxiom’s automated look-alike modeling** to expand the reach of your audience prior to distributing it to the advertising platform of your choice.

Acxiom的激活与洞察应用可帮助您深化客户认知，依托Acxiom营销全域能力触达现有客户或相似潜在客户，充分释放数据价值。本应用依托Acxiom Real ID流程，可在Snowflake内部安全地基于个人可识别信息（PII，personally identifiable information）生成Real ID标识符，且尤为关键的是，无需将您的PII传输至自有Snowflake账户之外的环境。

Acxiom可为您提供世界级的身份解析与营销数据资产。依托本原生应用生成的Real ID，您可实现以下操作：
- **获取Acxiom数据画像分析（Data Portrait Analysis，DPA）权限**：DPA是一款强大的交互式数据探索工具，旨在帮助您快速认知、细分并可视化受众群体，将Acxiom全量数据资产整合为一套易用且可快速部署的系统。
- **激活消费者受众**至自选广告平台，借助Acxiom营销全域能力优化受众与平台的匹配度。
- **使用Acxiom自动化相似受众建模（look-alike modeling）**功能，在将受众分发至自选广告平台前扩大触达范围。