Data for the study

The data of 311 surveys divided into distinct factors: GR, GC, WOM, BE, PI, BA, PR and BC. The data would be analyzed with the method of Partial Least Square structural equation model (PLS-SEM) using SmartPLS software version 3.2.8 to get the results in this study.

本研究数据集包含311份调研问卷数据，其被划分为GR、GC、WOM、BE、PI、BA、PR及BC共8个明确因子。本研究采用SmartPLS 3.2.8版本软件，通过偏最小二乘结构方程模型 (Partial Least Square Structural Equation Model，PLS-SEM) 方法对该数据集开展分析，以获取本研究的最终结果。