Customer Lifetime Value and Behavioral Intention Dataset from a Digital Service Provider

A dataset of 300 customer records collected from a digital service provider, combining demographic data, satisfaction scores, acquisition channels, and behavioral intention metrics. It also includes engineered features such as Satisfaction Gap Scores, Loyalty Index, and K-means-based customer segments, enabling comprehensive machine learning modeling for Customer Lifetime Value prediction.本数据集包含从一家数字服务提供商采集的300条客户记录，涵盖人口统计数据、满意度评分、获客渠道与行为意向指标。此外，数据集还包含工程化特征，例如满意度差距评分（Satisfaction Gap Scores）、忠诚度指数（Loyalty Index）以及基于K-means聚类的客户细分群体，可支撑面向客户终身价值（Customer Lifetime Value）预测的全维度机器学习建模任务。