江西省参与品牌活动的区域及门店价值度数据

通过本单位自有的e店佳等系统平台，记录分析江西省参与品牌营销活动的区域及门店数据，根据算法确定省内区域及门店价值度，不仅可用于品牌活动、门店分类管理、个性化精准营销以及服务优化策略制定；也可用于针对与行业相关、对店商行为模式与经营分析等场景下有需求的企业或机构，例如为不同品牌方投放活动提供数据参考，为店商经营者评估自身活力提供数据支持等。(示例数据仅展示一个区域一个门店的算法及评价过程，数据包内包含其他区域其他参与活动的门店）1.数据采集：通过惠合科技合法自有的e店佳等系统平台，记录分析江西省参与品牌营销活动的区域及门店数据，进行分析加工，对数据进行清洗、去重，剔除无效数据。数据包整理后以区域为汇集标准，因此显示状态不完全按时间先后； 2.数据计算：数据包内包含时间跨度为整月的，江西省内所有参与品牌活动行为的门店数据（含多区域，多品牌），对门店状态进行验真，上传门店正常经营/参与活动的照片至惠合审核平台，通过审核则显示经营状态“无异常”（门店照片涉及相关隐私，不做展示），签约则记为该门店参与该项活动，门店/区域价值度＝本月区域参与活动门店总数/本月江西省参与活动门店总数*k，k为价值系数，不同年份价值系数不同，2024年价值系数取10；3.分级评价：对门店/区域价值度进行分级评价，0＜k≤3则评价为“一般价值区域/一般价值门店”；3＜k≤6则评价为“发展价值区域/发展价值门店”；6＜k＜10则评价为“重点价值区域/重点价值门店”。（根据实际情况，不存在k＝0和k＝10的情况，店铺评价从属于所在区域的评价）；4.数据复用：为不同品牌方投放活动提供数据参考，为店商经营者评估自身活力提供数据支持，例如：反馈给品牌方，推动品牌方和“重点价值区域/重点价值门店”加强合作，提供优惠等。

Leveraging proprietary system platforms such as e-Dianjia owned by our organization, this dataset records and analyzes regional and store data of participants in brand marketing activities in Jiangxi Province, and determines the value of each region and store within the province via algorithms. It can be applied to brand campaign management, store classification, personalized precision marketing, and service optimization strategy formulation. Additionally, it caters to enterprises or institutions with needs in industry-related scenarios including merchant behavior pattern analysis and business operation analysis, such as providing data references for different brands to launch their activities, and offering data support for store operators to evaluate their own vitality. (The sample data only demonstrates the algorithm and evaluation process for one region and one store, while the data package includes stores from other regions that participated in the activities.)

1. Data Collection:
Collected via the legally proprietary e-Dianjia and other systems of Huihe Technology, the regional and store data of participants in brand marketing activities in Jiangxi Province are recorded, analyzed, cleaned, deduplicated, and invalid data is removed. The data package is organized by region, so the display order does not strictly follow the chronological sequence.

2. Data Calculation:
The data package contains monthly data of all stores in Jiangxi Province that participated in brand activities (covering multiple regions and brands). The store status is verified: photos of stores in normal operation or participating in activities are uploaded to the Huihe Audit Platform. Stores that pass the audit will be marked with "No Abnormalities" in their operating status (store photos involve relevant privacy and will not be displayed). A store is recorded as participating in the activity if it has signed the relevant agreement. The value of a store/region is calculated as: Value = (Total number of participating stores in the region this month / Total number of participating stores in Jiangxi Province this month) * k, where k is the value coefficient, which varies by year. The value coefficient for 2024 is set to 10.

3. Hierarchical Evaluation:
Hierarchical evaluation is conducted based on the value of stores/regions:
- 0 < k ≤ 3: "General Value Region / General Value Store"
- 3 < k ≤ 6: "Development Value Region / Development Value Store"
- 6 < k < 10: "Key Value Region / Key Value Store"
(According to actual operational conditions, there are no cases where k=0 or k=10. Store evaluations are subordinate to the evaluation of their corresponding region.)

4. Data Reuse:
The dataset supports multiple data reuse scenarios, including providing data references for brand parties to launch their activities, and offering data support for store operators to evaluate their own vitality. For example, feedback can be provided to brand parties to promote closer cooperation between brand parties and "Key Value Regions / Key Value Stores", such as offering preferential policies.

搜集汇总

数据集介绍

特点

该数据集记录了江西省参与品牌营销活动的区域及门店数据，包含501条记录，每月更新。通过特定算法计算门店/区域价值度，并分为不同等级评价，适用于品牌活动管理、精准营销和经营分析等场景。