eCommerce Benchmark KPIs: Health Care in the Netherlands

In 2023, next to an add-to-cart rate of 14.9%, a cart abandonment rate of 71.1%, and a conversion rate of 4.3%, the eCommerce Benchmark KPIs for Health Care in the Netherlands also consist of an AOV of US$57.6, a discount rate of 11.3%, and a return rate of 2.9%.

于2023年，荷兰医疗保健领域的电子商务基准关键绩效指标（KPIs）包括：14.9%的加入购物车率、71.1%的购物车放弃率、4.3%的转化率，此外，平均订单价值（AOV）为57.6美元，折扣率为11.3%，退货率为2.9%。