Sports Fan Purchase-Based Insights - Data Append & Data Enrichment

**Overview**
Sports Innovation Lab offers the largest and strongest data assets for sports-focused transaction data with transaction data for over 240 million individuals (Total US, 18+ years old). Applying our proprietary data model, we use our transactional database to identify and track their sports fandom and brand affinity over time.

Sports Innovation Lab data is designed to fill the major gaps that exist in first party CDP and CRM systems today. A fan is much more complex than just a game they watch or a jersey they buy, and Sports Innovation Lab helps fill in the rest of the picture.

With Sports Innovation Lab’s deterministic, individual, scaled dataset, our clients gain a comprehensive understanding of who their consumers are – with a specific focus on their sports, media, and entertainment fandom.

**Use cases**
- **Enrichment:** - Append Sports Innovation Lab data to external first-party data to enrich individual profiles
- **Expansion:** - Individual ID expansion with brand or category flags
- **Purchase Propensity:** - Provide purchase propensity scoring for up to 240 million individuals against client-identified brands or categories

**Product details**
Sports Innovation Lab's Data Append & Data Enrichment offering provides raw data to clients' first-party data to drive insight on who their consumers are, where they spend, how much and how frequently they shop, and total basket size.

- Fill the inherent gaps created with traditional CDP and CRM systems in knowing who your consumers are and what kind of sports fandom they express
- Design addressable media and marketing campaigns that can be customized and personalized to drive conversion
- Increase the value of your 1P data

Example Fields:
- **Individual ID**
- **Demographics:** Age, Education Level, Income, Donor Behavior, Household Composition - Number of Adults in HH, Household Composition - Number of Children in HH, Homeowner, Marital Status, etc.
- **Transaction Categories:** Sporting Gear, Home Improvement, Auto, Travel, Restaurants, etc.
- **Transaction Hierarchy:** Top brands within each category
- **Transaction Metrics:** Spend, Frequency of Spend (Purchases), etc.

**Data Assets:**
- Individual and Household Attributes:
- 140M+ Individuals’ passively collected transactional data
- 240M+ Additional individual's targeting attributed (name-based or pseudonymous)
- 8.5B+ Online behaviors
- 700M+ Individuals’ emails
- 7000+ Sports & Entertainment proprietary IP identified Venues, Merchants, Brands
- 80+ Custom Sports & Entertainment communities

**Additional Insights**
All fields and metrics are customizable to suit client needs - product details above are only a sample of fields available for illustrative purposes.

Data is for US consumers only.

**概览**
体育创新实验室（Sports Innovation Lab）拥有目前规模最大、质量最优的体育领域交易数据资产，涵盖全美2.4亿余名18岁以上成年人的交易数据。依托专有数据模型，我们通过交易数据库识别并持续追踪用户的体育赛事关注度与品牌偏好。

体育创新实验室的数据旨在弥补当前第一方客户数据平台（CDP, Customer Data Platform）与客户关系管理系统（CRM, Customer Relationship Management）存在的核心数据缺口。体育爱好者的形象远不止于其所观赛的赛事或购买的球衣，体育创新实验室可帮助完善这一完整画像。

借助体育创新实验室的确定性、个体级且可规模化的数据集，客户能够全面了解其消费者群体——尤其聚焦于他们在体育、媒体与娱乐领域的关注度。

**应用场景**
- **数据丰富化**：将体育创新实验室的数据追加至外部第一方数据中，以完善个体用户画像
- **受众拓展**：基于品牌或品类标签实现个体ID的受众拓展
- **购买倾向预测**：针对客户指定的品牌或品类，为至多2.4亿用户提供购买倾向评分

**产品详情**
体育创新实验室的数据追加与数据丰富化服务可向客户的第一方数据提供原始数据，助力洞察消费者身份、消费场景、消费金额与频率，以及整体购物篮规模。
- 弥补传统客户数据平台与客户关系管理系统在认知消费者身份及其体育关注度类型方面的固有数据缺口
- 设计可定向投放的媒体与营销活动，通过定制化与个性化设置提升转化效果
- 提升您的第一方数据价值

**示例字段**
- **个体ID**
- **人口统计学属性**：年龄、受教育程度、收入水平、捐赠行为、家庭构成（家庭成年人数）、家庭构成（家庭儿童人数）、房产持有情况、婚姻状况等
- **交易品类**：体育用品、家居家装、汽车、旅行、餐饮等
- **交易层级**：各品类内的头部品牌
- **交易指标**：消费金额、消费频次（购买次数）等

**数据资产**
- 个体与家庭属性：
- 1.4亿+用户的被动采集交易数据
- 2.4亿+额外可定向归因的个体用户（基于姓名或匿名化）
- 85亿+条线上行为数据
- 7亿+条用户邮箱信息
- 7000余个由体育创新实验室专有知识产权标识的体育与娱乐场馆、商户及品牌
- 80余个定制化体育与娱乐社群

**额外洞察**
所有字段与指标均可根据客户需求定制——上文提及的产品细节仅为示例字段，仅用于说明用途。
本数据集仅面向美国消费者。