Sustaining Culinary Heritage through Green Technological Innovation and Perceived Value: Evidence from Traditional Food MSMEs in Indonesia

This dataset consists of survey responses collected from 200 consumers of Indonesian traditional culinary products offered by micro, small, and medium enterprises (MSMEs). The data were gathered from respondents residing in the Greater Jakarta area (Jakarta, Bogor, Depok, and Bekasi), Indonesia during period of June to July 2026. The dataset includes demographic characteristics, purchasing behavior, and responses to multiple measurement indicators representing the study constructs. It was prepared for Structural Equation Modeling (SEM) analysis to examine the relationships among the latent variables and to test the proposed research hypotheses regarding consumer behavior toward traditional MSME culinary products.