Organizational and competitive intelligence and big data: a systemic vision for the organizations'sustainable management

ABSTRACT Currently, sustainable development as well as competitive advantage are subjects that are largely studied and pursued by organizations. When it comes to sustainable development, the three sustainability dimensions, i.e.economic, social and environmental, which, if achieved as a whole, can contribute to the attainmentof a competitive advantage, are implicit. However, how is it possible to know and monitor internal and external information, structured and unstructured and extract relevant facts that show how the organization is recognized internally and by society in the economic, social and environmental aspects? Answering this questioning is not as simple as we are experiencing a growing increase in data and information currently available. Thus, the objective of this work is to show how the Organizational and Competitive Intelligence concepts and Big Data ones, used in a systemic way, can answer this questioning and contribute to the organizations’ sustainable management. In its development, figure and pictures are presented, described and exemplified arranged with steps, activities and actions to reach the proposed objective. The results allowed the company to review its Strategic Business Plan, balancing its actions for sustainable management.

摘要：当前，可持续发展与竞争优势是各组织广泛研究并致力追求的核心议题。谈及可持续发展，其隐含经济、社会与环境三大维度，若能全面达成这三大维度的目标，便可助力组织获取竞争优势。然而，在当前数据与信息总量持续增长的背景下，解答“如何知晓并监控内外部结构化与非结构化信息，提取能够反映组织在经济、社会及环境层面的内部认知与社会认可度的相关事实”这一问题并非易事。因此，本研究旨在阐释：以系统方式应用组织与竞争情报（Organizational and Competitive Intelligence）、大数据（Big Data）相关理念，可如何解答上述疑问，并为组织的可持续管理提供支撑。研究过程中，本文结合实施步骤、活动与行动方案，对相关图表进行了呈现、说明与示例演示，以达成预设研究目标。本研究成果助力相关企业重新审视其战略业务计划，平衡了其可持续管理相关行动。