Information about developing countries 1974

The research project 'Information strategies - analysis and evaluation of trials to spread information on developing countries through multimedia' (Informationsstrategier - Analys och utvärdering av försök med spridning av u-landsinformation genom multimedia) was requested to evaluate an information campaign on developing countries generally, and Tanzania especially. The campaign was namned Karibu-project and data was gathered in several surveys. The aim of this investigation was to define and measure variables assumed to be important conditions for the exposure of information about developing countries, concern for developing countries, etc. The survey includes information on the respondent´s interest in different subject fields in mass media, opinion on the future prospects for different groups in society, and threaths against the future. Furthermore the respondent was asked about the reason of why some countries are poor, her/his attitude to different kinds of help to developing countries, and reason for being concerned with/not concerned with developing countries. Other questions dealt with the respondent´s knowledge about developing countries and judgement of the policy held by the different political parties. Most of these questions can also be found in the study World picture of the opinion leaders (SSD 0126), and a smaller number in Daily press journalists and the foreign information (SSD 0170).

本研究项目为"信息战略——通过多媒体传播发展中国家相关信息的试验分析与评估"（瑞典语原名：Informationsstrategier - Analys och utvärdering av försök med spridning av u-landsinformation genom multimedia），受委托对面向发展中国家的一般性信息宣传活动，尤其是针对坦桑尼亚的相关活动进行评估。该宣传活动名为"Karibu项目"，相关数据通过多轮调研收集获得。本次调研的目标为界定并量化与发展中国家相关信息的接触度、对发展中国家的关注度等假定关键影响变量。调研内容涵盖受访者对大众传媒各领域的兴趣偏好、对社会不同群体未来发展前景的看法，以及对未来潜在威胁的认知。此外，问卷还询问了受访者关于部分国家贫困成因的看法、对向发展中国家提供各类援助的态度，以及其关注或不关注发展中国家相关议题的原因。其余调研问题涉及受访者对发展中国家的认知情况，以及对各政党政策的评价。其中多数问题可在《舆论领袖的世界图景》（SSD 0126）研究中找到，少量问题则出自《日报记者与境外信息传播》（SSD 0170）。