eCommerce Benchmark KPIs: Other Hobby & Leisure in Vietnam

In 2023, next to an add-to-cart rate of 10.3%, a cart abandonment rate of 76.4%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Other Hobby & Leisure in Vietnam also consist of an AOV of US$41.2, a discount rate of 11.3%, and a return rate of 1.2%.

于2023年，越南其他休闲与爱好领域的电子商务基准关键绩效指标（KPI）包括：10.3%的加入购物车率、76.4%的购物车放弃率、2.4%的转化率，此外，平均订单价值（AOV）为41.2美元，折扣率为11.3%，退货率为1.2%。