Systematic Literature Review on Tourism Marketing in the Metaverse

The aim of this research is to investigate tourist marketing within the embryonic context of the metaverse in order to comprehend the building blocks and the primary technologies employed in the sector. For this purpose, a systematic literature review is conducted. The references are extracted in January 2023. The data in this document correspond to the articles finally included in the systematic literature review after the article screening phase. Keywords: tourism marketing, metaverse, technologies, building blocks, SLR (Systematic Literature Review), PRISMA本研究旨在探索元宇宙（metaverse）萌芽阶段下的旅游营销场景，以明晰该领域的核心构成要素与主流应用技术。为此，本研究开展了系统性文献综述（Systematic Literature Review, SLR），相关参考文献的提取工作于2023年1月完成。本文所载数据，为经过文献筛选阶段后最终纳入本次系统性文献综述的学术文章。 关键词：旅游营销、元宇宙、技术、构成要素、系统性文献综述（SLR）、PRISMA