Ranking of the most valuable tobacco brands worldwide 2024

In 2024, Marlboro was by far the most valuable tobacco brand in the world, with a brand value of more than 32.6 billion U.S. dollars. L&M, which ranked second, had a brand value of just under 6.2 billion U.S. dollars that year. Smokers in the U.SIn 2022, prevalence of smoking in the United States was at its highest among non-Hispanic adults of races other than White or Black. Smoking has, however, become less common in the United States over the past few decades: between 2000 and 2018, the number of smokers has decreased by almost ten percent. E-cigarettesAn electronic cigarette, a.k.a. e-cigarette, is an electronic device aimed at providing a similar sensation to smoking tobacco, without the actual smoke. The use of electronic cigarettes was a method chosen by many U.S. consumers in order to help them quit smoking: approximately four million Americans quit smoking using such a device in 2020.

于2024年，万宝路品牌无疑是全球最具价值的烟草品牌，其品牌价值高达326亿美元。紧随其后的是L&M品牌，其品牌价值略低于62亿美元。在美国，2022年非西班牙裔白人或黑人种族中，吸烟率在非西班牙裔成年人中达到了历史最高水平。然而，在过去几十年中，美国的吸烟现象已逐渐减少：在2000年至2018年期间，吸烟者人数下降了近百分之十。电子烟，亦称电子香烟，是一种旨在提供与吸烟烟草相似感觉的电子设备，而无需实际烟雾。许多美国消费者选择使用电子烟作为一种戒烟的方法：大约有400万美国人于2020年通过使用此类设备成功戒烟。