Most purchased fresh food and ingredients online in China 2022

In 2022, around 70.2 percent of Chinese consumers said they purchased fresh fruits online. Meanwhile, about 53 percent of respondents used the online channel to buy meat. In recent years, online fresh food shopping became a new trend among Chinese grocery shoppers.

在2022年，大约70.2%的中国消费者表示他们在线购买了新鲜水果。与此同时，大约53%的受访者通过在线渠道购买肉类。近年来，在线生鲜食品购物已成为中国杂货消费者的一种新兴趋势。