Dataset for Replication, Code file (do-file)

Across numerous African societies, a prevalent resistance to LGBTQ rights is evident. While prominent strides have been made in various parts of the world on LGBTQ rights, the African context has witnessed limited progress in this regard. Public opinion polls indicate that influential figures have succeeded in altering public sentiment towards LGBTQ rights in Western countries, yet such progress remains elusive in the African context. Mechanisms effective in shifting public attitudes toward embracing LGBTQ rights, especially in the African context, remain largely unexplored. In this paper, we consider whether endorsement messages conveyed by trusted authorities possess the potential to foster a shift in attitudes towards embracing LGBTQ rights among a nationally representative sample of respondents in Ghana. Through a factorial experiment, we find that there are varying impacts of messaging from distinct trusted authorities in shaping attitudes toward embracing LGBTQ rights. Notably, pro- LGBTQ messaging from traditional and co-partisan leaders yields modest effects, while messaging from religious leaders exhibits no discernible impact. These findings hold significance for determining strategic focal points in potential endeavors to advance LGBTQ rights within the African context.在诸多非洲社会中，对LGBTQ（女同性恋、男同性恋、双性恋、跨性别者及酷儿）权利的普遍抵制现象显而易见。尽管全球多地在LGBTQ权利保障领域已取得显著进展，但非洲地区在该范畴内的进展却十分有限。民意调查结果显示，西方国家的有影响力人士已成功扭转了公众对LGBTQ权利的态度，然而此类进展在非洲地区仍难觅踪迹。尤其是在非洲语境下，能够有效引导公众接纳LGBTQ权利态度的相关机制，在很大程度上仍未得到充分探索。本研究旨在探讨：在加纳的全国代表性受访样本中，由可信权威人士传递的支持性言论，是否具备引导公众转变对LGBTQ权利接纳态度的潜力。通过析因实验，我们发现，不同可信权威人士发出的言论，对塑造公众接纳LGBTQ权利的态度存在差异化影响。值得注意的是，传统领袖与同党派领袖发出的支持LGBTQ言论仅产生有限效果，而宗教领袖的相关言论则未展现出任何可察觉的影响。上述研究结果，对于确定在非洲地区推进LGBTQ权利的潜在行动中的战略重点具有重要意义。